Sunday 18 September 2011

Years ago, when you first logged onto the then social networking hotshot Myspace, you would have had one friend. It wouldn't have been a friend that you knew, a friend that you necessarily cared about, or a friend who impacted your life. It was just a caucasian guy, sitting by a scribbled-on whiteboard in an office somewhere, smiling at the camera in his dazzling white shirt.
That guy was Tom. Throughout the years, he's been known under several pseudonynms, including "Tom Anderson", "Myspace Tom", and "Tom from that old website... um... what's it called again?"
While you may think that he has stayed with the company, and slowly declined with them thanks to their Murdoch purchase and the rise of Zuckerberg and Facebook, it seems as though he, like everyone else, has deserted the struggling and sinking social network, saying that he doesn't "like using it anymore", and that he "is not a fan of what the new guys have done with MySpace". In fact, examining his post on Facebook, which can be seen by anyone thanks to the site's new 'Subscribe' feature, allowing users to see the posts of someone they're not friends with in a Twitter or Google+ type of way, it seems as though Tom Anderson left MySpace in 2009. Strangely, though, he still uses the same profile image wherever he goes... though I suppose that that picture seals [or rather 'is'] his brand identity, which has been posted on other sites, such as Google+ .
So now we know the truth: Myspace Tom is no longer Myspace Tom. He is, instead, "Plethora-of-Social-Networks" Tom. I'd include something speculative on whether we'd see a "Myspace Martin", or "Myspace Martha"- but frankly, there's no point in predicting a pirate for a sunken ship.

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