Tuesday 30 July 2013



Even though I've recently finished university, I've found it hard to readjust to normal day-to-day life. By that, I mean that I still have this strange desire inside of me to consume Pot Noodles and other products of the same ilk.
Thankfully, though, I appeared to have found a product that will allow me to satisfy my craving for quick noodles, whilst also throwing away that "I'm a poor student" reputation that these products often come with.

     Itsu is a company that has a range of restaurant and shops in London specialising in sushi and salads, and even though I've never eaten at one of their establishments before, I figured that owning a few fancy restaurants would mean that their noodles would be top notch.

The broth tastes horrible. 
Going broth-less won't leave your breathless, either.
On the face of it, the noodles look rather nice. The packaging looks a bit more fancy than most of the 'run of the mill' noodle snacks on the market. Open the plastic lid, and you'll find a long and deep 'spork' [which, sadly, is about as useful as a chocolate ashtray]; cooked, soft noodles [which are a refreshing alternative to the dry noodle-clumps that most of these products provide]; a sachet of dried vegetables; and a sachet of 'heavenly broth paste'.

Sadly, however, that's where the beauty of the 3 Minute Noodle Pot ends. The broth that is provided appears to have gone a bit too heavy on the lemongrass and ginger, to the point where it goes past being exotic, and tastes like a cocktail of bleach, and alcohol hand-rub, with a hint of Dettol. Remove the God-awful broth from the pot, and sadly the noodles taste absolutely bland. The dried vegetables, which make the noodles look incredibly fancy, do absolutely nothing for the taste of the product - a sentiment that really sums up the Itsu 3 Minute Noodle Pot quite well. The only thing this noodle dish really has going for it is that it's a country mile ahead of the competition on aesthetics alone. But if you'd actually like something tasty to eat, and not just something pretty to waste time on and stare at, this product isn't for you.

Sadly, I won't be recommending this product to anyone. Other than buying another tub simply to hide some Pot Noodle in, I don't think I'll ever consider purchasing Itsu 3 Minute Noodles ever again.

10 comments:

  1. Totally agree - these noodles taste like hot tomato sauce and disinfectant.

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    1. Rubbish, aren't they? And it's a shame because of how good the product looks from the outside.

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  2. I thought it was a drain unblocker! Gross!

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    1. You could probably write in to Itsu and tell them that it would be a good idea to remarket it out as such!

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  3. oh my! I just tried these and had to check the best before date on the pot because I couldn't believe something could taste that bad on purpose! yuck!

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    1. Yup, terrible, aren't they? I'm guessing you won't be selling them at UK Health Spot any time soon ;)

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  4. Looks like dirty washing up water on appearance and tastes pretty much the same. I was expecting great things but was disappointed and hungry.

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    1. Rather sad, isn't it? But it just goes to show that products can't just look good - they've got to do what they say on the tin!

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  5. Oh dear! I was taken in by the look, but boy is it tasteless, gritty and left me still hungry after consuming the 450 calories. Very very bad indeed.

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    1. So was I, sadly enough! But I've learnt to give them a wide berth in the noodle aisle of my local supermarket. More recently, however, I've found that John West's Steam Pots are quite good for a quick warm snack.

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